Devin Halliday_02.png




Devin Halliday is an award-winning sales leader, with a diverse background and passion for people. He hosts the Belonging Factor Podcast, where he elevates the dialogue around diversity, inclusion, and of course, belonging. Devin is the Founder and Chief Belonging Architect at Rudiment Solutions, a people empowerment company that works with individuals and organizations to thrive in all things people, process, and profits. Devin proudly served in the U.S. Navy. Devin is a Northern California native. He's explored the people, places, and cultures across this beautiful planet. He's been amazed. He's been humbled. He's been outraged. But mostly, he's been inspired to share his lessons with audiences worldwide.




Title: Belonging Factor: How Great Brands and Great Leaders Inspire Loyalty, Build Community, and Grow Profits

Genre: Business, Leadership, Workplace Culture, Diversity & Inclusion

Summary: Whether you're running your own company, coaching a team, or just have a passion for success because of people–not on the backs of them–Belonging Factor is the book you need to inspire action, improve process, and deliver profits.

Most organizations have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process, and profits. The problem: A staggering majority of them are bullsh!t. 

But there is a way to reimagine your values, your culture, and your brand in a way that inspires tremendous loyalty builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.

The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders. It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging. In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those who aren't. The simple tools and practical application make Belonging Factor a must-have resource, no matter your title or position.

ISBN: 978-1-946384-70-5 (hardcover), 978-1-946384-80-5 (paperback), 978-1-946384-81-2 (ebook)

Price: $29.95 USD (hardcover), $19.95 USD (paperback), $9.95 USD (ebook), $4.95 USD (audiobook)

Publication date: September 9, 2019

Formats: Hardcover, Paperback, Ebook, Audiobook

Availability: All world-wide book retailers, Amazon,



“Without question, one of my greatest strengths is the ability to build teams around me–both personally and professionally–that work together to achieve a common goal. Whether that’s running a Las Vegas restaurant or throwing a great barbeque with my buddies, it’s all about the culture of the group, where everyone has their part and is an important piece of the puzzle. It’s about having a sense of belonging.  Devin takes this very basic concept and breaks it down so you too can feel it and apply it to your own life, business and family.”

 - Guy Fieri, New York Times Best-Selling Author and Emmy Award-winning Television Host


"Belonging Factor is about so much more than strong company culture, or a brand that inspires the deepest customer loyalty. While it is certainly both of those, it also represents a dynamic shift in how diversity, equity, and inclusion are evolving in organizations. It is leading the way to the next frontier of culture as a wildly important profit driver."

 - Jennifer Brown, Best-Selling Author of Inclusion and How to Be an Inclusive Leader


“People want to be a part of something bigger than themselves now more than ever, and I believe most leaders genuinely want to build a community of belonging.  Devin guides you with practical and applicable insight that helps simplify what you may view as a daunting challenge.”

 - Bobby Herrera, Author of The Gift of Struggle & CEO/Co-Founder of Populus Group 


"I wish I had this book 10 years ago when I was scrambling to find my way. This book is full of practical, real-world examples of how to grow personally and professionally that will be worth its weight in gold."

- Mike Ciprari, Co-Founder of SJC Custom Drums



Belonging Factor Preview.pdf 





Speaker Booking:





You can select and download book images, headshots and lifestyle shots for Devin Halliday at this link.



  1. Many managers or business leaders understand the importance of culture in driving performance, but in a recent survey, 41% indicated that they are too busy to build diverse teams with a deep sense of belonging. In your book Belonging Factor, you make the case that this should be their number one priority. Why? 

  2. Many large organizations now have Diversity and Inclusion leaders, while the majority of smaller businesses don’t even have an HR department. In your book, Belonging Factor, you explain that any organization can develop a diverse, belonging focused culture, regardless of their size. Explain what you mean by that.

  3. Many companies have tried to implement diversity and inclusion initiatives, but they’re struggling to hit their metrics. What advice would you give a manager who is making an effort but feels like she is spinning her wheels? 

  4. Brands are constantly competing for customer attention and ultimately sales. Why should a brand focus on building a sense of belonging with its customers, rather than just loyalty? 

  5. In your book, Belonging Factor, you are very candid about something you call your “privilege.” It’s rare that someone shares something that vulnerable. Why did you devote an entire chapter to that topic?

  6. “Be authentic” is a common phrase used in leadership training. How does authenticity give an advantage to great leaders and great brands?